iWebDesigning Digital Marketing Agency

Transforming Online Visibility for Balanced Mental Wellness

Hajec Concrete Coatings, based in Littleton,
Overview

About the Client

Balanced Mental Wellness is a leading integrative psychiatric clinic located in Englewood, Colorado. The clinic specializes in holistic mental health services, including medication management, ketamine-assisted psychotherapy, and trauma-informed care. Their mission is to offer personalized and integrative options to reduce suffering and facilitate healing.
The Challenge

Inconsistent Lead Generation

Despite investing over $30,000 in branding, website development, and collaborations with five different digital marketing agencies, Balanced Mental Wellness struggled to achieve online visibility. Their website failed to rank for critical local keywords, resulting in minimal organic traffic and limited patient inquiries.

Project Info

Client

Clara Pruess

Services

SEO

Industry

Medical

Our Solution

Holistic, Trust-Based SEO Strategy

To help the clinic overcome its online visibility challenges, we began with a complimentary on-page SEO audit and implementation—proving our ability to drive real, measurable results. From there, we launched our Holistic Trust-Based Digital Marketing strategy, designed to increase organic rankings across multiple search engines through a comprehensive and ethical SEO approach.

Our strategy focused on:

Strategic Keyword Optimization

Identified and implemented high-intent, locally relevant keywords across all key site areas to attract the right audience.

Meta Tag & Snippet Optimization

Refined titles, meta descriptions, and schema markup to improve visibility, relevance, and click-through rates in search results.

Content Structure & Quality

Reorganized and enhanced content to align with search engine algorithms and user experience best practices.

Technical SEO Enhancements

Improved site speed, mobile usability, crawlability, and internal linking to support long-term performance.

Search Engine
Coverage

Optimized the site not just for Google, but also for Bing, Yahoo, and other platforms to expand organic reach.

Trust Signals & Best Practices

Integrated trust-building elements such as reviews, location data, and consistent NAP (Name, Address, Phone) citations to boost credibility and local rankings.

This all-encompassing approach ensured the clinic’s website was fully optimized from every angle—driving sustainable, organic growth and improved visibility where patients are searching most.

Results Achieved in Just 90 Days

Within three months of implementing our strategies, Hajec Concrete Coatings experienced significant growth:

Conclusion