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Transforming Hajec Concrete Coatings with Trust-Based Ranking

Hajec Concrete Coatings, based in Littleton,
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Overview

Client Overview

Hajec Concrete Coatings, based in Littleton, Colorado, is a premier provider of high-quality epoxy and polyaspartic floor coatings. Specializing in both residential and commercial applications, they transform garages, patios, basements, and commercial spaces into durable, aesthetically pleasing environments.

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The Challenge

Inconsistent Lead Generation

Despite their exceptional craftsmanship, Hajec Concrete Coatings faced challenges in maintaining a steady stream of leads. Relying primarily on word-of-mouth referrals and minimal online presence, they were only booked out two weeks in advance. This inconsistency hindered their ability to plan for growth and maintain a stable workflow.

Project Info

Client

Charlie

Services

SEO

Industry

Concrete Coatings

Our Solution

Holistic, Trust-Based SEO Strategy

To help overcome this challenge we launched our Holistic Trust-Based Digital Marketing strategy, designed to increase organic rankings across multiple search engines through a comprehensive and ethical SEO approach.

Our strategy focused on:

Strategic Keyword Optimization

Identified and implemented high-intent, locally relevant keywords across all key site areas to attract the right audience.

Meta Tag & Snippet Optimization

Refined titles, meta descriptions, and schema markup to improve visibility, relevance, and click-through rates in search results.

Content Structure & Quality

Reorganized and enhanced content to align with search engine algorithms and user experience best practices.

Technical SEO Enhancements

Improved site speed, mobile usability, crawlability, and internal linking to support long-term performance.

Search Engine
Coverage

Optimized the site not just for Google, but also for Bing, Yahoo, and other platforms to expand organic reach.

Trust Signals & Best Practices

Integrated trust-building elements such as reviews, location data, and consistent NAP (Name, Address, Phone) citations to boost credibility and local rankings.

This all-encompassing approach ensured the clinic’s website was fully optimized from every angle—driving sustainable, organic growth and improved visibility where patients are searching most.

The Results: Remarkable Growth
in Just Three Months

Within three months of implementing our strategies, Hajec Concrete Coatings experienced significant growth:

  • Increased Bookings: Their schedule expanded from being booked two weeks in advance to four months out.nextdoor.com
  • Business Expansion: The surge in demand necessitated hiring additional employees to manage the workload.
  • Enhanced Online Visibility: Achieved higher rankings in local search results, leading to increased website traffic and inquiries.

Conclusion

  • This case study exemplifies how strategic digital marketing can propel a local business to new heights. By focusing on building trust and enhancing online visibility, Hajec Concrete Coatings achieved sustainable growth and established a strong foothold in their market.

Want to see results like this for your business?

Let’s talk. Book your complimentary Digital Marketing Strategy session today at www.iwebdesigning.com/seo.